The Financial Times (FT) is an English-language international daily newspaper owned by Japanese company Nikkei, Inc., headquartered in London, with a special emphasis on business and economic news. The paper was founded in 1888 by James Sheridan and Horatio Bottomley, and merged in 1945 with its closest rival, the Financial News (which had been founded in 1884). The Financial Times has a record paying readership of one million, three-quarters of which are digital subscriptions. According to the Global Capital Markets Survey, which measures readership habits amongst most senior financial decision makers in the world’s largest financial institutions, the Financial Times is considered the most important business read, reaching 36% of the sample population, 11% more than The Wall Street Journal (WSJ), its main rival. The Economist, which was once 50% owned by FT, reaches 32%. FT’s The Banker also proved vital reading, reaching 24%. In addition FT was regarded as the most credible publication in reporting financial and economic issues among the Worldwide Professional Investment Community audience. The Economist was also rated the third most credible title by most influential professional investors (those who personally managed asset funds worth $5 billion or more), while the WSJ was second.
FT in numbers:
- 89% FT readers agree that “The FT offers me something I cannot get from other News sources”
- 88% FT readers agree that “I can trust what is published in the FT to be unbiased, accurate and important”
- 79% FT readers agree that “The FT is my most trusted news source”
- 95% FT readers agree that by reading the FT they “Learn about or discover something interesting”
New FT corporate and education solutions
For senior management:
- Stay abreast of global economic and market trends that will impact your business
- Formulate the big picture and shape your long and short term business strategy
- Identify emerging risks and new business opportunities
For PR/communications
- Provide tailored and trusted advice for internal stakeholders, customers and prospects on current press coverage
- Keep ahead of coverage on your own company, markets and competitors to identify opportunities and mitigate risk quickly
- If required, republish some of our key FT content to attract and retain more of your prospects and customers with quality journalism
For client facing/advisory professionals
- Anticipate risks and identify lead generation opportunities
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For learning & development/HR
- Provide continuous learning and sharper business acumen skills
- Help employees better understand finance, markets & business impact
- Complement technical specialist expertise with a broader commercial skill set
For knowledge managers
- Supply relevant information to colleagues quickly and efficiently with our knowledge and administration tool (KAT)
- Become a more informed and highly valued information provider within your organization
- Save time accessing information through your workflow & 60+ channels
For financial services professionals
- Unlock key, actionable intelligence and integrate FT content into into your internal workflows, from CRM and intranets, to market abuse monitoring systems.
- Get alerted immediately to original news likely to impact investments or portfolios
- Understand the context of why the global financial markets are moving
- Make trading decisions based on emerging investment opportunities and risks
Make informed decisions with the FT
Keep abreast of significant corporate, financial and political developments around the world. Stay informed and spot emerging risks and opportunities with independent global reporting, expert commentary and analysis you can trust.
About the Financial Times
The Financial Times gathers and distils information from hundreds of sources to deliver accurate news and market analysis on global business, finance and politics. The FT’s products and services for organizations help the world’s business leaders anticipate market shifts, avoid risks, spot opportunities and make the right decisions. A Financial Times Subscription extracts the intelligence that’s relevant to your business and delivers it via the media and technologies that suit you best, saving you time and keeping you informed on what matters.
The Financial Times Subscription: https://www.ft.com/products