Description
Strategic Management 4th Edition by Frank T. Rothaermel, ISBN-13: 978-1259927621
[PDF eBook eTextbook] – Available Instantly
Publisher: McGraw Hill; 4th edition (January 22, 2018)
Language: English
592 pages
ISBN-10: 1259927628
ISBN-13: 978-1259927621
Strategic Management, 4e by Frank T. Rothaermel is the fastest growing Strategy title in the market because it uses a unified, singular voice to help students synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. His approach not only offers students a learning experience that uniquely combines rigor and relevance, but also provides tight linkage between the concepts and cases. Rothaermel 4e prepares students with the foundation they need to understand how companies gain and sustain competitive advantage, while developing students’ skills to become successful future leaders capable of making well-reasoned strategic decisions.
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