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Essentials of Business Communication 12th Edition by Mary Ellen Guffey, ISBN-13: 978-0357714973

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Essentials of Business Communication 12th Edition by Mary Ellen Guffey, ISBN-13: 978-0357714973

[PDF eBook eTextbook]

  • Publisher: ‎ Cengage Learning; 12th ed. edition (April 1 2022)
  • Language: ‎ English
  • 600 pages
  • ISBN-10: ‎ 0357714970
  • ISBN-13: ‎ 978-0357714973

Ensure you have the job-ready writing and communication skills that today’s employers demand with Guffey/Loewy’s ESSENTIALS OF BUSINESS COMMUNICATION, 12E. This market-leading text and its online study tools help you develop the professional and communication skills that employers seek, including writing, speaking, critical thinking and teamwork. Updated employment chapters offer insights into a labor market that is more competitive and dependent on technology than ever before. The latest trends, technologies and practices, based on interviews with practitioners and the research of thousands of articles and blogs emphasize transferable professional skills. Timely advice guides you through building your brand, searching for a job, writing a winning resume, interviewing effectively and using LinkedIn. Optional editing challenges and grammar reviews and a complete grammar guide at the end of the book help you improve critical language skills.

Table of Contents:

  1. Brief Contents
  2. Contents
  3. Essentials of Business Communication 12e
  4. Appreciation for Support
  5. About the Authors
  6. Unit 1: Business Communication in the Information Age
  7. Chapter 1: Thriving in a Digital, Social, and Mobile Workplace
  8. 1-1 Succeeding with Twenty-First-Century Skills
  9. 1-2 Practicing Active Listening
  10. 1-3 Communicating Nonverbally
  11. 1-4 Understanding Culture and Communication
  12. 1-5 Ensuring Intercultural Effectiveness
  13. Summary of Learning Outcomes
  14. Key Terms
  15. Chapter Review
  16. Critical Thinking
  17. Activities and Cases
  18. Grammar/Mechanics Checkup 1
  19. Editing Challenge 1
  20. Communication Workshop: Technology
  21. Unit 2: The Writing Process in the Digital Era
  22. Chapter 2: Planning Business Messages
  23. 2-1 Exploring the Communication Process
  24. 2-2 Applying the 3-x-3 Writing Process to Business Messages
  25. 2-3 Analyzing the Purpose and Anticipating the Audience
  26. 2-4 Employing Expert Writing Techniques to Adapt to Your Audience
  27. 2-5 Improving the Tone and Clarity of a Message
  28. Summary of Learning Outcomes
  29. Key Terms
  30. Chapter Review
  31. Critical Thinking
  32. Writing Improvement Exercises
  33. Radical Rewrites
  34. Activities
  35. Grammar/Mechanics Checkup 2
  36. Editing Challenge 2
  37. Communication Workshop: Career Skills
  38. Chapter 3: Organizing and Drafting Business Messages
  39. 3-1 Drafting Workplace Messages Begins with Research
  40. 3-2 Organizing Ideas to Show Relationships
  41. 3-3 Writing a First Draft with Powerful Sentences
  42. 3-4 Mastering Four Helpful Writing Techniques
  43. 3-5 Building Well-Organized Paragraphs
  44. Summary of Learning Outcomes
  45. Key Terms
  46. Chapter Review
  47. Critical Thinking
  48. Writing Improvement Exercises
  49. Radical Rewrites
  50. Grammar/Mechanics Checkup 3
  51. Editing Challenge 3
  52. Communication Workshop: Social Media
  53. Chapter 4: Revising Business Messages
  54. 4-1 Revising: Applying Phase 3 of the Writing Process
  55. 4-2 Ensuring Message Clarity
  56. 4-3 Improving Readability with Strategic Document Design
  57. 4-4 Catching Errors with Careful Proofreading
  58. 4-5 Evaluating the Effectiveness of Your Message
  59. Summary of Learning Outcomes
  60. Key Terms
  61. Chapter Review
  62. Critical Thinking
  63. Writing Improvement Exercises
  64. Radical Rewrites
  65. Grammar/Mechanics Checkup 4
  66. Editing Challenge 4
  67. Communication Workshop: Technology
  68. Unit 3: Workplace Communication
  69. Chapter 5: Short Workplace Messages and Digital Media
  70. 5-1 Communicating in the Digital Age with E-Mails and Memos
  71. 5-2 Messaging and Texting at Work
  72. 5-3 Making Podcasts Work for Business
  73. 5-4 Telling Stories with Blogs and News Sites
  74. 5-5 Navigating Social Networking for Business
  75. Summary of Learning Outcomes
  76. Key Terms
  77. Chapter Review
  78. Critical Thinking
  79. Writing Improvement Exercises
  80. Radical Rewrites
  81. Activities and Cases
  82. Grammar/Mechanics Checkup 5
  83. Editing Challenge 5
  84. Communication Workshop: Social Media
  85. Chapter 6: Positive and Neutral Messages
  86. 6-1 Routine e-Mails, Memos, and Letters
  87. 6-2 Typical Request, Response, and Instruction Messages
  88. 6-3 Direct Claims and Complaints
  89. 6-4 Adjustment Messages
  90. 6-5 Goodwill Messages
  91. Summary of Learning Outcomes
  92. Key Terms
  93. Chapter Review
  94. Critical Thinking
  95. Writing Improvement Exercises
  96. Radical Rewrites
  97. Activities and Cases
  98. Grammar/Mechanics Checkup 6
  99. Editing Challenge 6
  100. Communication Workshop: Ethics
  101. Chapter 7: Bad-News Messages
  102. 7-1 Communicating Negative News Strategically
  103. 7-2 Examining Bad-News Strategies
  104. 7-3 Composing Effective Bad-News Messages
  105. 7-4 Refusing Typical Requests and Claims
  106. 7-5 Managing Bad News within Organizations
  107. Summary of Learning Outcomes
  108. Key Terms
  109. Chapter Review
  110. Critical Thinking
  111. Writing Improvement Exercises
  112. Radical Rewrites
  113. Activities and Cases
  114. Grammar/Mechanics Checkup 7
  115. Editing Challenge 7
  116. Communication Workshop: Intercultural Skills
  117. Chapter 8: Persuasive Messages
  118. 8-1 Understanding Persuasion in the Contemporary Workplace
  119. 8-2 Planning and Writing Persuasive Requests
  120. 8-3 Writing Effective Persuasive Claims and Complaints
  121. 8-4 Crafting Persuasive Messages in Digital Age Organizations
  122. 8-5 Creating Effective Sales Messages in Print and Online
  123. Summary of Learning Outcomes
  124. Key Terms
  125. Chapter Review
  126. Critical Thinking
  127. Writing Improvement Exercises
  128. Radical Rewrites
  129. Activities and Cases
  130. Grammar/Mechanics Checkup 8
  131. Editing Challenge 8
  132. Communication Workshop: Ethics
  133. Unit 4: Business Reports and Proposals – Best Practices
  134. Chapter 9: Informal Reports
  135. 9-1 Writing Reports in the Digital Age
  136. 9-2 Formats and Heading Levels
  137. 9-3 Analyzing the Problem, Defining the Purpose, and Collecting Data
  138. 9-4 Preparing Short Informational Reports
  139. 9-5 Preparing Short Analytical Reports
  140. Summary of Learning Outcomes
  141. Key Terms
  142. Chapter Review
  143. Critical Thinking
  144. Activities and Cases
  145. Grammar/Mechanics Checkup 9
  146. Editing Challenge 9
  147. Communication Workshop: Mastering Team Writing Projects
  148. Chapter 10: Proposals and Formal Reports
  149. 10-1 Crafting Winning Business Proposals
  150. 10-2 Preparing Formal Business Reports
  151. 10-3 Conducting Primary and Secondary Research
  152. 10-4 Documenting Information
  153. 10-5 Creating Meaningful Graphics
  154. 10-6 Assembling and Completing Formal Business Reports
  155. Summary of Learning Outcomes
  156. Key Terms
  157. Chapter Review
  158. Critical Thinking
  159. Activities and Cases
  160. Grammar/Mechanics Checkup 10
  161. Editing Challenge 10
  162. Communication Workshop: Technology
  163. Unit 5: Professionalism, Teamwork, Meetings, and Speaking Skills
  164. Chapter 11: Professionalism at Work: Business Etiquette, Teamwork, and Meetings
  165. 11-1 Developing Professionalism and Business Etiquette Skills On-Site and Online
  166. 11-2 Communicating Face-to-Face on the Job
  167. 11-3 Following Telephone and Voice Mail Best Practices
  168. 11-4 Excelling in Professional teams
  169. 11-5 Making the Most of Face-to-Face and Virtual Meetings
  170. Summary of Learning Outcomes
  171. Key Terms
  172. Chapter Review
  173. Critical Thinking
  174. Activities and Cases
  175. Grammar/Mechanics Checkup 11
  176. Editing Challenge 11
  177. Communication Workshop: Career Skills
  178. Chapter 12: Business Presentations
  179. 12-1 Creating Effective Business Presentations
  180. 12-2 Organizing Presentations to Connect With Audiences
  181. 12-3 Understanding Contemporary Visual aids
  182. 12-4 Preparing Engaging Multimedia Presentations
  183. 12-5 Refining Delivery, Rehearsing, and Performing Your Talk
  184. Summary of Learning Outcomes
  185. Key Terms
  186. Chapter Review
  187. Critical Thinking
  188. Activities and Cases
  189. Grammar/Mechanics Checkup 12
  190. Editing Challenge 12
  191. Communication Workshop: Collaboration Is King
  192. Unit 6: Employment Communication
  193. Chapter 13: The Job Search, Resumes, and Cover Messages
  194. 13-1 Harnessing Technology in Today’s Challenging Job Market
  195. 13-2 Exploring the Open Job Market
  196. 13-3 Unlocking the Hidden Job Market
  197. 13-4 Customizing Your Resume
  198. 13-5 Using Digital Tools to Fine-tune Your Job Search
  199. 13-6 Cover Letters – Do They Still Matter?
  200. Summary of Learning Outcomes
  201. Key Terms
  202. Chapter Review
  203. Critical Thinking
  204. Radical Rewrites
  205. Activities and Cases
  206. Grammar/Mechanics Checkup 13
  207. Editing Challenge 13
  208. Communication Workshop: Ethics
  209. Chapter 14: Interviewing and Following Up
  210. 14-1 Sharpening Your Interview Skills
  211. 14-2 Before the Interview
  212. 14-3 During the Interview
  213. 14-4 After the Interview
  214. 14-5 Preparing Additional Employment Documents
  215. Summary of Learning Outcomes
  216. Key Terms
  217. Chapter Review
  218. Critical Thinking
  219. Radical Rewrites
  220. Activities and Cases
  221. Grammar/Mechanics Checkup 14
  222. Editing Challenge 14
  223. Communication Workshop: Career Skills
  224. Appendix A: Document Format Guide
  225. Appendix B: Citation Formats
  226. Appendix C: Correction Symbols and Proofreading Marks
  227. Appendix D: Grammar/Mechanics Handbook
  228. Notes
  229. Index

A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for more than 40 years. She received a bachelor’s degree, summa cum laude, from Bowling Green State University; a master’s degree from the University of Illinois; and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College and Los Angeles Pierce College. Now recognized as the world’s leading business communication textbook author, Dr. Guffey is the founding author of three award-winning textbooks: BUSINESS COMMUNICATION: PROCESS AND PRODUCT, ESSENTIALS OF BUSINESS COMMUNICATION, and BUSINESS ENGLISH. Each rigorously updated book continues to lead its market and, together, these books have helped hundreds of thousands of students around the world develop language skills. Dr. Guffey serves on the review boards of Business and Professional Communication Quarterly and the International Journal of Business Communication, publications of the Association for Business Communication. She participates in national meetings, sponsors business communication awards and is committed to promoting excellence in business communication pedagogy and the development of student writing as well as speaking skills.

Dana Loewy taught business communication at California State University, Fullerton for two decades. She enjoyed introducing undergraduates to business writing and honing the skills of graduate students in managerial communication. Concurrently, she taught various German courses and was a regular guest lecturer at Fachhochschule Nürtingen, Germany. In addition to completing numerous brand-name consulting assignments, she is a business etiquette consultant certified by The Protocol School of Washington. She also occasionally advises businesses and nonprofit organizations in the United States and several European Union countries on strategic communication. Dr. Loewy holds a master’s degree from Bonn University, Germany, and earned a her doctorate degree in English from the University of Southern California. Fluent in several languages, among them German and Czech, her two native languages, Dr. Loewy has published various poetry and prose translations, most notably THE EARLY POETRY OF JAROSLAV SEIFERT and ON THE WAVES OF TSF. Before co-authoring books with Dr. Guffey, Dr. Loewy worked as a professional translator for 25 years, during which she produced subtitles for thousands of major feature films and videos. Active in the Association for Business Communication, Dr. Loewy focuses on creating effective teaching and learning materials for undergraduate and graduate business communication students.

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