Description
Contemporary Business 19th Edition by Louis E. Boone, ISBN-13: 978-1119812630
[PDF eBook eTextbook] – Available Instantly
- Publisher: Wiley; 19th edition (August 10, 2021)
- Language: English
- 672 pages
- ISBN-10: 1119812631
- ISBN-13: 978-1119812630
Student-friendly, engaging, and accessible, Contemporary Business, 19e equips students with the skills to assess and solve today’s global business challenges and succeed in a fast-paced environment. Designed to drive interest in business, our newest edition offers a comprehensive approach to the material, including a variety of resources to support today’s students. Its modern approach, wealth of videos, relevant and up-to-date content, and career readiness resources keep your course current and engaging.
Table of Contents:
Cover
Title Page
Copyright
About the Authors
Preface
Acknowledgments
CHAPTER 1: The Changing Face of Business
Overview
1 What Is Business?
2 Economic Factors of Production
3 The Private Enterprise System
4 Seven Eras in the History of Business
5 Current Trends Related to Business
6 Skills and Attributes Needed by Today’s Managers
7 What Makes for a Successful and Admirable Company?
What’s Ahead
Chapter in Review
Cases
Chapter 2: Economic Challenges Facing Business Today
Overview
1 Microeconomics: The Forces of Demand and Supply
2 Macroeconomics: Issues for the Entire Economy
3 Evaluating Economic Performance
4 Managing the Economy’s Performance
5 Global Economic Challenges
What’s Ahead
Chapter in Review
Cases
Chapter 3: International Business and Competing in World Markets
Overview
1 Why Nations Trade
2 Measuring International Business and Trade between Nations
3 Barriers to International Business and Trade
4 Reducing Barriers to International Trade
5 Levels of International Business Operations
6 Developing a Strategy for International Business
What’s Ahead
Chapter in Review
Cases
Chapter 4: Business Ethics and Social Responsibility
Overview
1 Concern for Ethical and Societal Issues
2 The Contemporary Ethical Environment
3 How Organizations Shape Ethical Conduct
4 Acting Responsibly to Satisfy Society
5 Responsibilities to Investors and the Financial Community
What’s Ahead
Chapter in Review
Cases
CHAPTER 5: Small Business and the Legal Forms of Business Ownership
Overview
1 Most Businesses Are Small Businesses
2 Contributions of Small Business to the Economy
3 Why Small Businesses Fail
4 The Business Plan: A Foundation for Success
5 Assistance for Small Businesses
6 Franchising
7 Forms of Private Business Ownership
8 Public and Collective Ownership of Business
9 Organizing a Corporation
10 When Businesses Join Forces
What’s Ahead
Chapter in Review
Cases
Chapter 6: Entrepreneurship and Starting a Business
Overview
1 What Is an Entrepreneur?
2 Categories of Entrepreneurs
3 Reasons to Choose Entrepreneurship as a Career Path
4 The Environment for Entrepreneurs
5 Characteristics of Entrepreneurs
6 Starting a New Venture
7 Intrapreneurship
What’s Ahead
Chapter in Review
Cases
Chapter 7: Management, Leadership, and the Internal Organization
Overview
1 What Is Management?
2 Setting a Vision and Ethical Standards for the Company
3 The Importance of Planning
4 The Strategic Planning Process
5 Managers as Decision Makers
6 Managers as Leaders
7 Corporate Culture
8 Organizational Structures
What’s Ahead
Chapter in Review
Cases
Chapter 8: Human Resource Management: From Recruitment to Labor Relations
Overview
1 Human Resources: The People Behind the People
2 Recruitment and Selection
3 Orientation, Training, and Evaluation
4 Compensation
5 Employee Separation
6 Motivating Employees
7 Labor–Management Relations
What’s Ahead
Chapter in Review
Cases
Chapter 9: Top Performance through Empowerment, Teamwork, and Communication
Overview
1 Empowering Employees
2 Teams
3 Team Characteristics
4 Team Cohesiveness and Norms
5 Team Conflict
6 The Importance of Effective Communication
7 Basic Forms of Communication
8 External Communication and Crisis Management
What’s Ahead
Chapter in Review
Cases
Chapter 10: Production and Operations Management
Overview
1 The Strategic Importance of Production
2 Production Processes
3 Technology and the Production Process
4 The Location Decision
5 The Job of Production Managers
6 Controlling the Production Process
7 Importance of Quality
What’s Ahead
Chapter in Review
Cases
Chapter 11: Using Technology to Manage Information
Overview
1 Technology Has Forever Changed Business
2 Data, Information Systems, and Big Data
3 Components and Types of Information Systems
4 Computer Hardware and Software
5 Networks, the Internet, and Cloud Computing
6 Security and Ethical Issues Affecting Information Systems
7 Disaster Recovery and Backup
8 Information Technology Trends
What’s Ahead
Chapter in Review
Cases
Chapter 12 Customer-Driven Marketing
Overview
1 What Is Marketing?
2 Evolution of the Marketing Concept
3 Not-for-Profit and Nontraditional Marketing
4 Developing a Marketing Strategy
5 Marketing Research
6 Market Segmentation
7 Consumer Behavior
8 Relationship Marketing
What’s Ahead
Chapter in Review
Cases
Chapter 13: Product and Distribution Strategies
Overview
1 Product Strategy
2 Product Life Cycle
3 Product Identification
4 Distribution Strategy
5 Wholesaling
6 Retailing
7 Distribution Channel Decisions and Logistics
What’s Ahead
Chapter in Review
Cases
CHAPTER 14: Promotion and Pricing Strategies
Overview
1 Integrated Marketing Communications
2 Advertising
3 Sales Promotion
4 Pushing and Pulling Strategies
5 Pricing Objectives in the Marketing Mix
6 Pricing Strategies
7 Consumer Perceptions of Prices
What’s Ahead
Chapter in Review
Cases
Chapter 15: Trends in E-Commerce
Overview
1 The Capabilities of E-Commerce
2 B2B E-Commerce
3 B2C E-Commerce
4 E-Commerce Challenges
5 Using the Web to Communicate
6 The Global Environment for E-Commerce
7 Building and Managing a Website
8 Continuing Trends in E-Commerce
What’s Ahead
Chapter in Review
Cases
Chapter 16: Understanding Accounting and Financial Statements
Overview
1 Users of Accounting Information
2 Accounting Professionals
3 The Foundation of the Accounting System
4 The Accounting Cycle
5 Financial Statements
6 Financial Ratio Analysis
7 Budgeting
8 International Accounting
What’s Ahead
Chapter in Review
Cases
Chapter 17: The Financial System and Investing
Overview
1 Understanding the Financial System
2 Types of Securities
3 Financial Markets
4 Understanding Stock Markets
5 Financial Institutions
6 The Role of the Federal Reserve System
7 Regulation of the Financial System
8 The Financial System: A Global Perspective
What’s Ahead
Chapter in Review
Cases
Chapter 18: Financial Management
Overview
1 The Role of the Financial Manager
2 Financial Planning
3 Managing Assets
4 Sources of Funds and Capital Structure
5 Short-Term Funding Options
6 Sources of Long-Term Financing
7 Mergers, Acquisitions, Buyouts, and Divestitures
What’s Ahead
Chapter in Review
Cases
APPENDIX A: Business Law
Overview
Legal System and Administrative Agencies
Types of Law
Regulatory Environment for Business
Consumer Protection
Employee Protection
Investor Protection
Cyberspace and Telecommunications Protection
The Core of Business Law
Trademarks, Patents, and Copyrights
Class-Action Fairness
Bankruptcy Law
Tax Law
Appendix B: Insurance and Risk Management
Overview
The Concept of Risk
Risk Management
Basic Insurance Concepts
Sources of Insurance Coverage
Types of Insurance
Appendix C: Personal Savings Strategies for Millennials
Overview
The Meaning and Importance of Personal Finance
A Personal Financial Management Model
Setting Personal Goals
Your Personal Financial Decisions
Appendix D: Developing a Business Plan
Overview
What Is a Business Plan?
How Do I Write a Business Plan?
Resources
APPENDIX E: Careers in Business Today
Internships—A Great Way to Acquire Real-World Experience
Self-Assessment for Career Development
Job Search Guidelines
Building a Résumé
The Job Interview
Nontraditional Students
The Job Market: Where Do You Fit In?
A Long-Range View of Your Career
APPENDIX F: Launching Your Career
Entrepreneurial
Management
Marketing
Information Technology
Finance
Glossary
Notes
Company Index
Name Index
Subject Index
End User License Agreement
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