Description
Communication: Principles for a Lifetime 8th Edition by Steven A. Beebe, ISBN-13: 978-0136967927
[PDF eBook eTextbook] – Available Instantly
- Publisher: Pearson; 8th edition (April 1, 2021)
- Language: English
- 465 pages
- ISBN-10: 0136967922
- ISBN-13: 978-0136967927
Communication presents fundamental communication theories and skills in an accessible and engaging manner. By organizing the text around 5 key principles of communication, the authors help you see the interplay among communication concepts, skills, and contexts.
Table of Contents:
Brief Contents
Contents
Preface
What’s New to the Eighth Edition?
What Stays the Same in This Edition?
MediaShare
Unit I Principles of Communication
Chapter 1 Identifying Foundations of Human Communication
Chapter Outline
Learning Objectives
Why Study Communication?
To Improve Your Employability
To Improve Your Relationships
To Improve Your Health
The Communication Process
Communication Defined
Making Sense
Sharing Sense
Creating Meaning
Messages
Communication Characteristics
Communication Is Inescapable
Communication Is Irreversible
Communication Is Complicated
Communication Emphasizes Content and Relationships
Communication Is Governed by Rules
Communication Models
Communication as Action: Message Transfer
Source
Receiver
Message
Channel
Noise
Communication as Interaction: Message Exchange
Communication as Transaction: Message Creation
Communication Competence
The Message Should Be Understood
The Message Should Achieve Its Intended Effect
The Message Should Be Ethical
Communication in the Twenty-First Century
Immediate Communication
Frequent Communication
Communication That Meets Our Needs
Comfortable Communication
Communication Contexts
Interpersonal Communication
Group Communication
Presentational Communication
Organizational and Health Communication
Communication Principles for a Lifetime
Principle One: Be Aware of Your Communication with Yourself and Others
Principle Two: Effectively Use and Interpret Verbal Messages
Principle Three: Effectively Use and Interpret Nonverbal Messages
Principle Four: Listen and Respond Thoughtfully to Others
Principle Five: Appropriately Adapt Messages to Others
Chapter 1 Study Guide: Principles for a Lifetime
Why Study Communication?
Principle Points
Principle Skills
The Communication Process
Principle Points
Principle Terms
Principle Skills
Communication Models
Principle Points
Principle Terms
Principle Skills
Communication Competence
Principle Points
Principle Terms
Principle Skills
Communication in the Twenty-First Century
Principle Points
Principle Terms
Principle Skills
Communication Contexts
Principle Points
Principle Terms
Principle Skills
Communication Principles for a Lifetime
Principle Points
Principle Terms
Principle Skills
Chapter 2 Exploring Self-Awareness and Communication
Chapter Outline
Learning Objectives
Self-Awareness: How Well Do You Know Yourself?
Self-Concept: Who Are You?
Self-Concept Components
One or Many Selves?
The Material Self
The Social Self
The Spiritual Self
How the Self-Concept Develops
Communication with Others
Association with Groups
Assumed Roles
Self-Labels
Self-Esteem: What’s Your Value?
Gender
Social Comparisons
Self-Fulfilling Prophecy
Communication and the Enhancement of Self-Esteem
Engage in Positive Self-Talk
Visualize
Reframe
Develop Honest Relationships
Surround Yourself with Positive People
Lose Your Baggage
The Perception Process
Stage One: Attention and Selection
Stage Two: Organization
Stage Three: Interpretation
When Perceptions Vary
Communicate to Enhance Your Powers of Perception
Increase Your Awareness
Avoid Stereotypes
Check Your Perceptions
Chapter 2 Study Guide: Principles for a Lifetime
Self-Awareness: How Well Do You Know Yourself?
Principle Points
Principle Terms
Principle Skills
Self-Concept: Who Are You?
Principle Points
Principle Terms
Principle Skills
Self-Esteem: What’s Your Value?
Principle Points
Principle Terms
Principle Skills
Communication and the Enhancement of Self-Esteem
Principle Points
Principle Terms
Principle Skills
The Perception Process
Principle Points
Principle Terms
Principle Skills
Communicate to Enhance Your Powers of Perception
Principle Points
Principle Terms
Principle Skills
Chapter 3 Understanding Verbal Messages
Chapter Outline
Learning Objectives
Why Focus on Language?
The Nature of Language
People Use Words as Symbols
People Attach Meanings to Words
People Create Denotative and Connotative Meanings for Words
People Convey Concrete and Abstract Meanings through Words
Meanings Are Culture Bound
Meanings Are Context Bound
The Power of Words
Confronting Bias in Language
Biased Language: Race, Ethnicity, Nationality, and Religion
Biased Language: Sex, Gender, and Sexual Orientation
Language and the Sexes
Language, Sexual Orientation, and Gender Identity
Biased Language: Age, Class, and Ability
Using Words to Establish Supportive Relationships
Describe Your Own Feelings Rather Than Evaluate Others
Solve Problems Rather Than Control Others
Empathize Rather Than Remain Detached from Others
Be Flexible Rather Than Rigid toward Others
Present Yourself as Equal Rather Than Superior
Avoid Gunny-Sacking
Chapter 3 Study Guide: Principles for a Lifetime
Why Focus on Language?
Principle Points
Principle Term
Principle Skills
The Nature of Language
Principle Points
Principle Terms
Principle Skills
The Power of Words
Principle Points
Principle Term
Principle Skills
Confronting Bias in Language
Principle Points
Principle Terms
Principle Skills
Using Words to Establish Supportive Relationships
Principle Points
Principle Terms
Principle Skills
Chapter 4 Understanding Nonverbal Messages
Chapter Outline
Learning Objectives
Why Focus on Nonverbal Communication?
Nonverbal Messages Communicate Feelings and Attitudes
Nonverbal Messages Are More Believable Than Verbal Ones
Nonverbal Messages Are Critical to Successful Relationships
Nonverbal Messages Serve Multiple Functions
The Nature of Nonverbal Communication
The Culture-Bound Nature of Nonverbal Communication
The Rule-Governed Nature of Nonverbal Communication
The Ambiguous Nature of Nonverbal Communication
The Continuous Nature of Nonverbal Communication
The Nonlinguistic Nature of Nonverbal Communication
The Multi-channeled Nature of Nonverbal Communication
Codes of Nonverbal Communication
Appearance
Body Movement, Gestures, and Posture
Eye Contact
Facial Expressions
Touch
The Voice
Physical Environment, Space, and Territory
The Physical Environment
Space
Territory
How to Interpret Nonverbal Cues More Accurately
An Application of Nonverbal Communication Research: Detecting Deception
Chapter 4 Study Guide: Principles for a Lifetime
Why Focus on Nonverbal Communication?
Principle Points
Principle Terms
Principle Skills
The Nature of Nonverbal Communication
Principle Points
Principle Terms
Codes of Nonverbal Communication
Principle Points
Principle Terms
Principle Skills
How to Interpret Nonverbal Cues More Accurately
Principle Points
Principle Terms
Principle Skills
An Application of Nonverbal Communication Research: Detecting Deception
Principle Points
Principle Terms
Principle Skills
Chapter 5 Listening and Responding
Chapter Outline
Learning Objectives
The Importance of Listening and Responding Skills
Listening Enhances Our Relationships with Others
Listening Helps Us Work Collaboratively with Others
Listening Links Speaker and Audience
How We Listen
Selecting
Attending
Understanding
Remembering
Responding
Listening Styles
Relational Listening Style
Analytical Listening Style
Critical Listening Style
Task-Oriented Listening Style
The Benefits of Understanding Your Listening Style
Enhance Your Self-Awareness
Adapt to Different Listening Situations
Communicate Effectively
Listening Barriers
Self Barriers
Self-Focus
Emotional Noise
Criticism
Information-Processing Barriers
Processing Rate
Information Overload
Receiver Apprehension
Shifting Attention
Cultural Differences
Context Barriers
Barriers of Time
Barriers of Place
Listening Skills
Stop: Turn Off Competing Messages
Be Aware of Competing Messages
Stop Internal Noise
Socially Decenter
Look: Listen with Your Eyes
Attend to the Meta-Message
Nonverbally Communicate Your Interest in the Other Person
Listen: Understand Both Details and Major Ideas
Identify Your Listening Goal
Mentally Summarize the Details of the Message
Link Message Details with the Major Ideas of the Message
Practice by Listening to Difficult or Challenging Material
Work to Overcome Listening Barriers
Don’t Interrupt
Consider That You May Be Wrong
Listen Actively
Responding Skills
Respond to Clarify and Confirm Understanding
Be Descriptive
Be Timely
Be Brief
Be Useful
Ask Appropriate Questions
Paraphrase Message Content
Imagine the Conversation You Anticipate Having with Someone
Respond to Empathize with Others
Be Emotionally Intelligent
Understand Your Partner’s Feelings
Paraphrase Emotions
Respond to Provide Social Support
How to Provide Appropriate Social Support
How to Provide an Appropriate Level of Social Support
Chapter 5 Study Guide: Principles for a Lifetime
The Importance of Listening and Responding Skills
Principle Points
Principle Term
Principle Skills
How We Listen
Principle Points
Principle Terms
Principle Skills
Listening Styles
Principle Points
Principle Terms
Principle Skills
Listening Barriers
Principle Points
Principle Terms
Principle Skills
Listening Skills
Principle Points
Principle Terms
Principle Skills
Responding Skills
Principle Points
Principle Terms
Principle Skills
Chapter 6 Adapting to Others: Diversity and Communication
Chapter Outline
Learning Objectives
Diversity and Communication
Sex and Gender
Gender Identity and Sexual Orientation
Perspectives on Sexual Orientation
Enhancing Awareness
Age
Generation Characteristics
Implications for Communication
Race and Ethnicity
Social Class
Intersectionality: A Combination of Differences
Culture and Communication
Defining Culture
Cultural Contexts
High-Context Cultures
Low-Context Cultures
Cultural Values
Individualistic and Collectivistic Cultural Values
Decentralized and Centralized Approaches to Power and Cultural Values
Uncertainty and Certainty and Cultural Values
Masculine and Feminine Cultural Values
Long-Term and Short-Term Time Orientation and Cultural Values
Indulgent and Restrained Expectations about Happiness
Barriers to Adapting to Others
Assuming Superiority
Assuming Similarity
Assuming Differences
Stereotyping and Prejudice
Strategies for Adapting to Others
Aim for Intercultural Communication Competence
Be Motivated: Develop Positive Attitudes toward Those Who Are Different from Yourself
Develop Mindfulness
Develop Positive Attitudes
Tolerate Ambiguity
Develop Knowledge about Those Who Are Different from Yourself
Seek Information
Ask Questions and Listen
Develop Skills: Engage in Behaviors That Enhance Understanding
Become Other-Oriented
Socially Decenter
Develop Empathy
Ethically Adapt to Others
Chapter 6 Study Guide: Principles for a Lifetime
Diversity and Communication
Principle Points
Principle Terms
Principle Skills
Culture and Communication
Principle Points
Principle Terms
Principle Skills
Barriers to Adapting to Others
Principle Points
Principle Terms
Principle Skills
Strategies for Adapting to Others
Principle Points
Principle Terms
Principle Skills
Unit II Interpersonal Communication
Chapter 7 Understanding Interpersonal Communication
Chapter Outline
Learning Objectives
What Is Interpersonal Communication?
Initiating Relationships
Interpersonal Attraction: Why We Like Whom We Like
Physical and Sexual Attraction
Similarity
Proximity
Complementarity
Communicating Our Attraction
Initiating Relationships
Reducing Uncertainty
What Do You Say First?
The Art and Skill of Asking Great Questions
Avoiding Self-Absorption
The Art and Skill of Giving and Receiving Compliments
Maintaining Relationships
Self-Disclosure: Revealing Yourself to Others
Properties of Self-Disclosure
Two Models of Self-Disclosure
The Social Penetration Model
The Johari Window
Expressing Emotions
Chapter 7 Study Guide: Principles for a Lifetime
What Is Interpersonal Communication?
Principle Points
Principle Terms
Principle Skills
Initiating Relationships
Principle Points
Principle Terms
Principle Skills
Maintaining Relationships
Principle Points
Principle Terms
Principle Skills
Chapter 8 Enhancing Relationships
Chapter Outline
Learning Objectives
The Importance of Relationships: Friends, Family, and Colleagues
Friendship Matters
Family Matters
Colleagues Matter
Your Relationships and the Five Communication Principles for a Lifetime
Stages of Relationship Development
Relational Escalation
Relational De-Escalation
Relationship Dissolution (a.k.a. the Breakup)
Best Practices in Breaking Up
After the Breakup: Communicating with an Ex
Tensions in Relationships: The Dialectical Perspective
Managing Interpersonal Conflict
Constructive versus Destructive Conflict
Types of Conflict
Conflict Management Styles
Nonconfrontational Style
Confrontational Style
Cooperative Style
Conflict Management Skills
Manage Emotions
Manage Information
Manage Goals
Manage the Problem
Chapter 8 Study Guide: Principles for a Lifetime
The Importance of Relationships: Friends, Family, and Colleagues
Principle Points
Principle Skills
Stages of Relationship Development
Principle Points
Principle Terms
Principle Skills
Relationship Dissolution (a.k.a. the Breakup)
Principle Points
Principle Terms
Principle Skills
Tensions in Relationships: The Dialectical Perspective
Principle Points
Principle Term
Principle Skills
Managing Interpersonal Conflict
Principle Points
Principle Terms
Principle Skills
Unit III Communicating in Groups and Teams
Chapter 9 Understanding Group and Team Performance
Chapter Outline
Learning Objectives
Groups and Teams Defined
Communicating in Small Groups
A Group Consists of a Small Number of People
A Group Has a Common Purpose
Group Members Feel a Sense of Belonging
Group Members Exert Influence on Others in the Group
Group Members May Meet Face to Face or Virtually
Communicating in Teams
Teams Develop Clearly Defined Responsibilities for Team Members
Teams Have Clearly Defined Rules for Team Operation
Teams Develop Clear Goals
Teams Develop a Way of Coordinating Their Efforts
When Not to Collaborate in Groups and Teams
Group and Team Dynamics
Roles
Types of Roles
Leadership Roles
Specific Roles
Balancing Roles
Rules
Norms
Norms and Rules
Sources of Norms
Enforcing Norms
Status
Power
Legitimate Power
Referent Power
Expert Power
Reward Power
Coercive Power
Information Power
Cohesiveness
Characteristics of Cohesive Groups
How to Enhance Group Cohesiveness
Group and Team Development
Orientation
Conflict
Emergence
Reinforcement
The Process Nature of Group Phases
Chapter 9 Study Guide: Principles for a Lifetime
Groups and Teams Defined
Principle Points
Principle Terms
Principle Skills
Group and Team Dynamics
Principle Points
Principle Terms
Principle Skills
Group and Team Development
Principle Points
Principle Terms
Principle Skills
Scoring Instructions
Chapter 10 Enhancing Group and Team Performance
Chapter Outline
Learning Objectives
What Effective Group and Team Members Do
Identify a Clear, Elevating Goal
Develop a Results-Driven Structure
Gather and Share Appropriate Information
Gather Accurate Information
Share Information
Draw Accurate Conclusions from Shared Information
Develop Options
Evaluate Ideas
Develop Sensitivity toward Others
Develop a Positive Personal Style
Structuring Group and Team Problem Solving
Step 1: Identify and Define the Problem
Develop a Question
Clarify the Problem
Step 2: Analyze the Problem
Establish Criteria
Analyze Problem Elements
Step 3: Generate Creative Solutions
Problems with Traditional, Oral Brainstorming
Better Brainstorming
Write down Your Ideas before Sharing Them with Others
Piggyback off the Ideas of Others
Evaluate All Ideas after They Are Shared
Provide Plenty of Time for Brainstorming
Step 4: Select the Best Solution
Develop Consensus
Avoid Groupthink
Causes of Groupthink
How to Avoid Groupthink
Step 5: Take Action
Enhancing Group and Team Leadership
Trait Approach
Functional Approach
Task Leadership Functions
Process Leadership Functions
Styles Approach
Authoritarian Leadership
Democratic Leadership
Laissez-Faire Leadership
Situational Approach
Transformational Leadership
Skills of Transformational Leaders
Effects of Transformational Leaders
Enhancing Group and Team Meetings
Manage Meeting Structure
Step One: Determine Your Meeting Goals
Step Two: Identify What Needs to Be Discussed to Achieve the Goal
Step Three: Organize the Agenda
Manage Meeting Interaction
Use Gatekeeping Skills
Use Metadiscussion
Monitor Time
Use Structure to Manage Interaction
Assessing Group and Team Problem-Solving Competencies109
Chapter 10 Study Guide: Principles for a Lifetime
What Effective Group and Team Members Do
Principle Points
Principle Term
Principle Skills
Structuring Group and Team Problem Solving
Principle Points
Principle Terms
Principle Skills
Enhancing Group and Team Leadership
Principle Points
Principle Terms
Principle Skills
Enhancing Group and Team Meetings
Principle Points
Principle Terms
Principle Skills
Unit IV Public Speaking
Chapter 11 Developing Your Speech
Chapter Outline
Learning Objectives
Overviewing the Public Speaking Process
Building Your Confidence
Understand Public Speaking Anxiety
Know How to Develop a Speech
Be Prepared
Give Yourself a Mental Pep Talk
Use Deep-Breathing Techniques
Focus on Your Audience
Focus on Your Message
Take Advantage of Opportunities to Speak
Explore Additional Resources
Selecting and Narrowing Your Topic
Who Is the Audience?
What Is the Occasion?
What Are My Interests and Experiences?
Conducting Silent Brainstorming
Scanning Web Directories and Web Pages
Listening and Reading for Topic Ideas
Identifying Your Purpose
General Purpose
Specific Purpose
Developing Your Central Idea
An Audience-Centered Idea
A Single Idea
A Complete Declarative Sentence
Direct, Specific Language
Generating Main Ideas
Does the Central Idea Have Logical Divisions?
Can You Think of Several Reasons the Central Idea Is True?
Can You Support the Central Idea with a Series of Steps or a Chronological Sequence?
Gathering Supporting Material
Sources of Supporting Material
Personal Knowledge and Experience
The Internet
Online Databases
Traditional Library Holdings
Interviews
Types of Supporting Material
Illustrations
Descriptions
Explanations
Definitions
Analogies
Statistics
Opinions
Acknowledgment of Supporting Material
Determining What Should Be Acknowledged
Understanding Plagiarism and its Consequences
Acknowledging Sources in Oral Citations
Chapter 11 Study Guide: Principles for a Lifetime
Overviewing the Public Speaking Process
Principle Points
Principle Terms
Principle Skills
Building Your Confidence
Principle Points
Principle Terms
Principle Skills
Selecting and Narrowing Your Topic
Principle Points
Principle Skills
Identifying Your Purpose
Principle Points
Principle Terms
Principle Skills
Developing Your Central Idea
Principle Points
Principle Terms
Principle Skills
Generating Main Ideas
Principle Points
Principle Term
Principle Skills
Gathering Supporting Material
Principle Points
Principle Terms
Principle Skills
Chapter 12 Organizing and Outlining Your Speech
Chapter Outline
Learning Objectives
Organizing Your Main Ideas
Organizing Ideas Topically
Organizing Ideas Chronologically
Organizing Ideas Spatially
Organizing Ideas to Show Cause and Effect
Organizing Ideas by Problem and Solution
Organizing Your Supporting Material
Signposting: Organizing Your Speech for the Ears of Others
Previews
Initial Preview
Internal Preview
Verbal and Nonverbal Transitions
Verbal Transition
Nonverbal Transition
Summaries
Internal Summary
Final Summary
Introducing and Concluding Your Speech
Introductions
Get the Audience’s Attention
Introduce the Topic
Give the Audience a Reason to Listen
Establish Your Credibility
State Your Central Idea
Preview Your Main Ideas
Conclusions
Summarize the Speech
Reemphasize the Central Idea in a Memorable Way
Motivate the Audience to Respond
Provide Closure
Outlining Your Speech
Preparation Outline
Use Standard Numbering
Use at Least Two Subdivisions, If Any, for Each Point
Line Up Your Outline Correctly
Within Each Level, Make the Headings Grammatically Parallel
Speaking Notes
Use Note Cards, a Smartphone, or a Tablet
Use Standard Outline Format
Include Your Introduction and Conclusion in Abbreviated Form
Include Your Central Idea, But Not Your Purpose Statement
Include Supporting Material and Signposts
Include Delivery Cues
Chapter 12 Study Guide: Principles for a Lifetime
Organizing Your Main Ideas
Principle Points
Principle Terms
Principle Skills
Organizing Your Supporting Material
Principle Points
Principle Terms
Principle Skills
Signposting: Organizing Your Speech for the Ears of Others
Principle Points
Principle Terms
Principle Skills
Introducing and Concluding Your Speech
Principle Points
Principle Terms
Principle Skills
Outlining Your Speech
Principle Points
Principle Terms
Principle Skills
Chapter 13 Delivering Your Speech
Chapter Outline
Learning Objectives
Methods of Delivery
Manuscript Speaking
Memorized Speaking
Impromptu Speaking
Extemporaneous Speaking
Effective Verbal Delivery
Using Words Clearly
Specific, Concrete Words
Simple Words
Vivid Words
Using Words Accurately
Correct Words
Unbiased Words
Crafting Memorable Word Structures
Figurative Language
Drama
Cadence
Effective Nonverbal Delivery
Eye Contact
Physical Delivery
Gestures
Movement
Posture
Facial Expression
Vocal Delivery
Volume
Pitch
Rate
Articulation
Appearance
Effective Presentation Aids
Types of Presentation Aids
Images
Text
Audio and Video
Objects and Models
People
Additional Guidelines for Preparing and Using Presentation Aids
Select the Right Presentation Aids
Use Presentation Aids Thoughtfully
Rehearse with Your Presentation Aids
Maintain Eye Contact with Your Audience, Not with Your Presentation Aids
Explain Your Presentation Aids
Time the Display of Your Presentation Aids to Coincide with Your Discussion of Them
Do Not Pass Objects, Pictures, or Other Small Items among Audience Members
Use Handouts Effectively
Use Small Children and Animals with Caution
Some Final Tips for Rehearsing and Delivering Your Speech
Criteria for Evaluating Speeches
Chapter 13 Study Guide: Principles for a Lifetime
Methods of Delivery
Principle Points
Principle Terms
Principle Skills
Effective Verbal Delivery
Principle Points
Principle Terms
Principle Skills
Effective Nonverbal Delivery
Principle Points
Principle Terms
Principle Skills
Effective Presentation Aids
Principle Points
Principle Terms
Principle Skills
Some Final Tips for Rehearsing and Delivering Your Speech
Principle Points
Principle Skills
Criteria for Evaluating Speeches
Principle Points
Principle Skills
Chapter 14 Speaking to Inform
Chapter Outline
Learning Objectives
Types of Informative Speeches
Speeches about Objects
Speeches about Procedures
Speeches about People
Speeches about Events
Speeches about Ideas
Strategies for Organizing Your Informative Speech
Organizing Speeches about Objects
Organizing Speeches about Procedures
Organizing Speeches about People
Organizing Speeches about Events
Organizing Speeches about Ideas
Strategies for Making Your Informative Speech Clear
Simplify Ideas
Pace Your Information Flow
Relate New Information to Old
Strategies for Making Your Informative Speech Interesting
Relate to Your Listeners’ Interests
Use Attention-Getting Supporting Material
Establish a Motive for Your Audience to Listen to You
Use Word Pictures
Create Interesting Presentation Aids
Use Humor
Strategies for Making Your Informative Speech Memorable
Build in Redundancy
Use Adult Learning Principles
Reinforce Key Ideas Verbally
Reinforce Key Ideas Nonverbally
Chapter 14 Study Guide: Principles for a Lifetime
Types of Informative Speeches
Principle Points
Principle Term
Principle Skills
Strategies for Organizing Your Informative Speech
Principle Points
Principle Skills
Strategies for Making Your Informative Speech Clear
Principle Points
Principle Skills
Strategies for Making Your Informative Speech Interesting
Principle Points
Principle Term
Principle Skills
Strategies for Making Your Informative Speech Memorable
Principle Points
Principle Term
Principle Skills
Chapter 15 Speaking to Persuade
Chapter Outline
Learning Objectives
Understanding Persuasion
Persuasion Defined
The Psychology of Persuasion
Cognitive Dissonance
Needs
Fear Appeals
Positive Motivation
The Elaboration Likelihood Model (ELM)
Developing Your Audience-Centered Persuasive Speech
Narrowing Your Topic
Identifying Your Purpose
Developing Your Central Idea as a Persuasive Proposition
Propositions of Fact
Propositions of Value
Propositions of Policy
Supporting Your Persuasive Message with Credibility, Logic, and Emotion
Ethos: Establishing Your Credibility
Competence
Trustworthiness
Dynamism
Stages of Credibility
Logos: Using Evidence and Reasoning
Inductive Reasoning
Deductive Reasoning
Causal Reasoning
Logical Fallacies
Pathos: Using Emotion
Organizing Your Persuasive Message
Problem–Solution
Cause and Effect
Refutation
The Motivated Sequence
Attention
Need
Satisfaction
Visualization
Action
Adapting Ideas to People and People to Ideas
The Receptive Audience
The Neutral Audience
The Unreceptive Audience
Chapter 15 Study Guide: Principles for a Lifetime
Understanding Persuasion
Principle Points
Principle Terms
Principle Skills
Developing Your Audience-Centered Persuasive Speech
Principle Points
Principle Terms
Principle Skills
Supporting Your Persuasive Message with Credibility, Logic, and Emotion
Principle Points
Principle Terms
Principle Skills
Organizing Your Persuasive Message
Principle Points
Principle Terms
Principle Skills
Adapting Ideas to People and People to Ideas
Principle Points
Principle Skills
Appendix A Interviewing
Appendix Outline
Appendix Objectives
Interview Types
Information-Gathering Interview
Appraisal Interview
Problem-Solving Interview
Persuasion Interview
Job Interview
Interview Phases
The Opening
The Body: Asking Questions
Question Types
Open Questions
Closed Questions
Probing Questions
Hypothetical Questions
Questioning Sequences
The Funnel Sequence
The Inverted Funnel Sequence
The Tunnel Sequence
The Conclusion
Summarizing
Continuing the Relationship
Clarifying Expectations
Ending the Meeting
How to Be Interviewed for a Job
Be Aware of Your Skills and Abilities
Prepare Your Resume
Elements of a Resume
Formatting Your Resume
Identify the Needs of Your Potential Employer
Look and Communicate Your Best
Dress for Success
Communicate Your Best
Polish Your Online Appearance
Listen, Respond, and Ask Appropriate Questions
Follow Up after the Interview
How to Be Interviewed in an Information-Gathering Interview
Prepare for the Interview
Listen Effectively
Respond Appropriately
Interviewer Responsibilities
Adapt to an Interviewee’s Behavior
Deal Wisely with Sensitive Content
Listen Effectively
Record Information
Ask Appropriate Questions
Appendix A Study Guide: Principles for a Lifetime
Interview Types
Principle Points
Principle Terms
Principle Skills
Interview Phases
Principle Points
Principle Terms
Principle Skills
How to Be Interviewed for a Job
Principle Points
Principle Terms
Principle Skills
How to Be Interviewed in an Information-Gathering Interview
Principle Points
Principle Skills
Interviewer Responsibilities
Principle Points
Principle Skills
Appendix B Sample Speeches for Discussion and Evaluation
Informative Speech
Recuperandos
Persuasive Speech
Queers of the Court
Endnotes
Credits
Steven A. Beebe (Ph.D. University of Missouri-Columbia) is Regents’ and University Distinguished Professor Emeritus of Communication Studies at Texas State University. During his 33 years of service at Texas State he served as Chair of his department for 28 years and also served as Associate Dean of College of Fine Arts and Communication for 25 years. Prior to being on the faculty at Texas State, Dr. Beebe was a tenured faculty member at the University of Miami for 10 years. Steve is the author and co-author of fourteen books (with multiple editions totaling more than 75 books), more than 60 articles and book chapters, as well as over 160 papers and presentations at professional conferences. He is co-author of the first interpersonal communication book published in Russian. His books have also been published in Chinese. Steve’s communication books have been used at hundreds of colleges and universities by millions of readers throughout the world, making him one of the top communication textbook authors in the United States. Dr. Beebe has been a Visiting Scholar at both Oxford University and Cambridge University. He made international headlines when conducting research at Oxford; he identified a manuscript written by author C. S. Lewis that was the partial opening chapter of a book that was to have been co-authored with J. R. R. Tolkien called Language and Human Nature. Steve’s most recent book, C. S. Lewis and the Craft of Communication, is based, in part, on the discovered manuscript fragment. He is Past President of the National Communication Association (NCA), the largest professional communication association in the world. He continues to be in demand as a speaker, consultant, and facilitator for numerous corporate, educational, and government organizations.
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