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Strategic Modelling and Business Dynamics 2nd Edition by John D. W. Morecroft, ISBN-13: 978-1118844687



  • Author(s): John D. W. Morecroft
  • Format: PDF
  • Size: 4 MB
  • 504 pages
  • ISBN-10: 1118844688
  • ISBN-13: 978-1118844687
  • Publisher: Wiley; 2nd edition (July 27, 2015)
  • Language: English



Insightful modelling of dynamic systems for better business strategy.

The business environment is constantly changing and organisations need the ability to rehearse alternative futures.  By mimicking the interlocking operations of firms and industries, modelling serves as a ‘dry run’ for testing ideas, anticipating consequences, avoiding strategic pitfalls and improving future performance.

Strategic Modelling and Business Dynamics is an essential guide to credible models; helping you to understand modelling as a creative process for distilling and communicating those factors that drive business success and sustainability. Written by an internationally regarded authority, the book covers all stages of model building, from conceptual to analytical. The book demonstrates a range of in-depth practical examples that vividly illustrate important or puzzling dynamics in firm operations, strategy, public policy, and everyday life.

This updated new edition also offers a rich Learners’ website with models, articles and videos, as well as a separate Instructors’ website resource, with lecture slides and other course materials (see Related Websites/Extra section below). Together the book and websites deliver a powerful package of blended learning materials that:

  • Introduce the system dynamics approach of modelling strategic problems in business and society
  • Include industry examples and public sector applications with interactive simulators and contemporary visual modelling software
  • Provide the latest state-of-the-art thinking, concepts and techniques for systems modelling

John Morecroft is Senior Fellow in Management Science and Operations at London Business School where he has taught system dynamics, problem structuring and strategy in MBA, PhD and Executive Education programmes. He served as Associate Dean of the School’s Executive MBA and co-designed EMBA-Global, a dual degree programme with New York’s Columbia Business School.


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