Develops the knowledge, sensitivity, skills, and values critical for organizational communication.
Blending theory, analysis, and practice, Fundamentals of Organizational Communication provides a practical and engaging introduction to the field. The title’s competency-based approach emphasizes knowledge, sensitivity, skills, and values as necessary components of effective organizational communication.
We are in a turbulent time with rapid change in the institutions and organizations with which we are most familiar. Fundamentals of Organizational Communication: Knowledge, Sensitivity, Skills, Values was written to help readers experience twenty-first-century organizational challenges within the context of learning about communication and organizations.
The ninth edition of this book presents the concepts of organizational communication within a unique competency-based approach that incorporates personal knowledge, inter- personal sensitivity, communication skills, and ethical values. It blends theory, practice, and analysis with an emphasis on knowledge, sensitivity, skills, and values.
Why a competency-based approach? The answer is simple: organizing material by competency components is academically relevant, individually practical, and important to organizations. Favorable responses to earlier editions from both students and faculty support the competency-based mix of theory and application. In addition, studies in the United States of America and internationally describe both human and techno- logical communication as the keys to excellence in the twenty-first century. Numerous employer surveys have found that accurately processing large volumes of information within organizations, although necessary, is not sufficient for excellence; employers need individuals who take personal responsibility for building relationships that contribute to trust, quality communication, innovation, and change.
Pamela Shockley-Zalabak, Ph.D. is Chancellor and Professor of Communication at the University of Colorado Colorado Springs. The author or co-author of 8 books and over 100 articles, Shockley-Zalabak teaches courses in organizational communication and has research interests in building high trust organizations through communication. She has consulted with Fortune 500 companies in strategic communication planning and the development of team-based organizations. Shockley-Zalabak has consulted and engaged in research in Italy, Spain, Canada, China, India, Poland, and Russia in addition to over 30 major locations in the U.S.A. She is a winner of numerous University of Colorado awards and Colorado awards for community engagement. Her community work focuses on access to education for low-income, first generation, and students of color. She is one of the founders of the Aspen Conference on Engaged Scholarship and has been named a White House Champion of Change.